| Don Peppers, Founding Partner, Peppers & Rogers Group, a division of Carlson Marketing
In this next question in the series, In-House talks to Don Peppers on how he defines 'Chemistry' and why its so important. Don has become one of the most reputable names in the marketing world, having written numerous books on CRM and one-to-one marketing. Before that, he carved out a reputation for being one of the most formidable business development people of his time working at agencies such as Chiat/Day and Lintas:USA before becoming CEO of Perkins/Butler Direct Marketing. Don Peppers is the author of one of the most famous books ever written about new business: 'Life's a Pitch - then you buy.' |